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PRACA ORYGINALNA
Dualne zakorzenienie filii zagranicznych a przewaga konkurencyjna wynikająca z innowacji
 
Więcej
Ukryj
1
Collegium of World Economy, SGH Warsaw School of Economics
 
2
Collegium of Economic Analysis, SGH Warsaw School of Economics
 
 
Data nadesłania: 07-03-2019
 
 
Data ostatniej rewizji: 27-05-2019
 
 
Data akceptacji: 31-07-2019
 
 
Data publikacji: 30-09-2019
 
 
Autor do korespondencji
Małgorzata Stefania Lewandowska   

Collegium of World Economy, SGH Warsaw School of Economics, Madalińskiego 6/8, 02-513, Warsaw, Polska
 
 
GNPJE 2019;299(3):5-30
 
SŁOWA KLUCZOWE
KODY KLASYFIKACJI JEL
STRESZCZENIE
Zagraniczne spółki zależne (filie zagraniczne) angażują się w dwa rodzaje współpracy: współpracę wewnętrzną (korporacyjną: z firmą matką oraz innymi filiami córkami) i współpracę zewnętrzną (międzyorganizacyjną). Opierając się na koncepcji „dualnego zakorzenienia”, niniejszy artykuł proponuje model wyjaśniający rolę relacji wewnętrznych i zewnętrznych w budowaniu przewagi konkurencyjnej wynikającej z innowacji. W opracowaniu opisano wyniki analizy ścieżek, wykonanej przy wykorzystaniu danych z kwestionariusza Community Innovation Survey 2010–2012 na próbie przedsiębiorstw – członków grup kapitałowych z 10 państw UE, w większości krajów Europy Środkowo-Wschodniej. Wyniki pokazują pozytywny wpływ podwójnego zakorzenienia na innowacyjność filii zagranicznych, prowadzącego do budowania przewagi konkurencyjnej opartej zarówno na kosztach, jak również wyróżnianiu się. Wiedza pozyskiwana z zewnątrz jest mediatorem związku między relacjami wewnątrz korporacji a budowaną przewagą konkurencyjną. Relacje zewnętrzne i wewnętrzne nie wykluczają się nawzajem, wręcz przeciwnie – jeśli występują jednocześnie, wzmacnia to ich wpływ na innowacyjność. Integracja wewnętrzna odgrywa decydującą rolę w budowaniu przewagi konkurencyjnej wynikającej z innowacji nakierowanej na obniżanie kosztów, podczas gdy relacje zewnętrzne mają większy wpływ na przewagę konkurencyjną wynikającą z różnicowania. Kierownictwo przedsiębiorstw powinno więc promować oba typy relacji, uwzględniając ich odrębne role w procesie budowania przewagi konkurencyjnej.
FINANSOWANIE
Niniejszy artykuł został przygotowany w ramach projektu badawczego „Sprawność innowacyjna filii zagranicznej a jej pozycja w sieci przedsiębiorstwa międzynarodowego - perspektywa filii utworzonych w Polsce", nr 2016/21/B/HS4/03030, nadzorowanego i finansowanego przez Narodowe Centrum Nauki.
 
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